Seiff E Kenneth - Insider Stock Trading

TC	Stat	Stk	Ins	Fil	+d	+w	+m	+q	+h	+y	avg
S	%ret	1	1	20	2	1	5	-7	-7	-37	-7
S	%wins				40	55	50	55	60	100	60

Filing Date	T Date	Ticker	Issuer	Inc	Sector	Ind	Industry	Owner	oSt	Rel	Title	T	TVal	Price	Qty	oc	Own	H	r2y	r1y	r6m	r3m	r6w	r3w	r7d	r3d	f1d	f1w	f1m	f3m	f6m	f1y
6/3/05 16:47	6/2/05	BFLY	Bluefly Inc	DE	Retail	eCom	Catalog & Mail-Order Houses	Seiff E Kenneth	NY	T		S.dm	-120	1.72	-70	-100	0	D	35	-40	-33	27	25	31	16	2	17	10	3	-12	-19	-61
6/1/05 17:35	5/27/05	BFLY	Bluefly Inc	DE	Retail	eCom	Catalog & Mail-Order Houses	Seiff E Kenneth	NY	T		S.dm	-124	1.66	-74	-100	0	D	21	-39	-37	22	22	24	12	15	4	19	19	-6	-13	-57
5/18/05 16:13	5/16/05	BFLY	Bluefly Inc	DE	Retail	eCom	Catalog & Mail-Order Houses	Seiff E Kenneth	NY	T		S.m	-45	1.40	-32	-100	0	D	56	-41	-44	12	-1	8	5	9	0	-4	47	11	-1	-46
5/13/05 16:20	5/11/05	BFLY	Bluefly Inc	DE	Retail	eCom	Catalog & Mail-Order Houses	Seiff E Kenneth	NY	T		S.m	-59	1.33	-45	-58	32	D	63	-47	-50	-2	-10	-2	0	-1	2	10	48	26	16	-27
5/9/05 17:51	5/5/05	BFLY	Bluefly Inc	DE	Retail	eCom	Catalog & Mail-Order Houses	Seiff E Kenneth	NY	T		S.m	-28	1.32	-21	-22	77	D	52	-47	-54	-7	-7	2	3	4	1	2	48	36	7	-16
5/4/05 20:31	5/2/05	BFLY	Bluefly Inc	DE	Retail	eCom	Catalog & Mail-Order Houses	Seiff E Kenneth	NY	T		S.m	-13	1.27	-10	-10	98	D	59	-52	-53	-21	4	-7	-2	0	5	3	32	28	27	-14
5/2/05 12:36	4/26/05	BFLY	Bluefly Inc	DE	Retail	eCom	Catalog & Mail-Order Houses	Seiff E Kenneth	NY	T		S	-3	1.32	-3	-2	109	D	57	-52	-55	-20	-1	-2	-7	-2	-2	5	27	25	26	-17
4/20/05 16:03	4/18/05	BFLY	Bluefly Inc	DE	Retail	eCom	Catalog & Mail-Order Houses	Seiff E Kenneth	NY	T		S.m	-18	1.35	-14	-11	111	D	52	-59	-33	-28	1	-6	-1	1	-1	-5	6	9	19	-22
4/15/05 17:23	4/13/05	BFLY	Bluefly Inc	DE	Retail	eCom	Catalog & Mail-Order Houses	Seiff E Kenneth	NY	T		S.m	-118	1.40	-84	-40	125	D	66	-60	-37	-31	-1	-4	-8	2	5	7	5	20	34	-20
3/29/05 17:09	3/24/05	BFLY	Bluefly Inc	DE	Retail	eCom	Catalog & Mail-Order Houses	Seiff E Kenneth	NY	T		S.m	-52	1.44	-36	-15	209	D	61	-57	-21	-25	12	3	10	16	1	-1	-8	53	12	-21
3/23/05 17:04	3/21/05	BFLY	Bluefly Inc	DE	Retail	eCom	Catalog & Mail-Order Houses	Seiff E Kenneth	NY	T		S.m	-65	1.28	-51	-17	245	D	39	-61	-35	-38	-14	-7	-7	-1	10	14	9	69	32	-6
1/7/05 16:15	12/31/04	BFLY	Bluefly Inc	DE	Retail	eCom	Catalog & Mail-Order Houses	Seiff E Kenneth	NY	T		S	-128	2.32	-55	-16	296	D	58	-50	-3	-2	-22	-5	-8	-7	-3	-11	-24	-36	-17	-48
12/30/04 16:20	12/28/04	BFLY	Bluefly Inc	DE	Retail	eCom	Catalog & Mail-Order Houses	Seiff E Kenneth	NY	T		S.d	-200	2.28	-88	-20	352	D	108	-53	-1	18	-10	-9	-3	10	7	-8	-26	-34	-10	-48
12/14/04 18:02	12/10/04	BFLY	Bluefly Inc	DE	Retail	eCom	Catalog & Mail-Order Houses	Seiff E Kenneth	NY	T		S.dm	-116	2.21	-53	-16	269	D	126	-41	0	12	-21	-19	-11	-7	5	-4	-7	-36	-5	-32
12/8/04 16:14	12/2/04	BFLY	Bluefly Inc	DE	Retail	eCom	Catalog & Mail-Order Houses	Seiff E Kenneth	NY	T		S.d	-50	2.51	-20	-12	149	D	83	-41	-10	4	-21	-6	-17	-9	-4	-11	-12	-45	-18	-39
11/29/04 18:13	11/24/04	BFLY	Bluefly Inc	DE	Retail	eCom	Catalog & Mail-Order Houses	Seiff E Kenneth	NY	T		S.dm	-146	2.62	-56	-35	102	D	123	-42	13	22	30	-17	12	-1	-4	-10	-14	-49	-35	-42
11/22/04 16:38	11/18/04	BFLY	Bluefly Inc	DE	Retail	eCom	Catalog & Mail-Order Houses	Seiff E Kenneth	NY	T		S.m	-233	2.59	-90	-43	118	D	118	-49	32	37	31	-3	4	14	-5	-3	-27	-49	-46	-47
11/15/04 17:28	11/11/04	BFLY	Bluefly Inc	DE	Retail	eCom	Catalog & Mail-Order Houses	Seiff E Kenneth	NY	T		S.m	-118	2.55	-46	-18	208	D	126	-30	3	65	39	-2	-1	-24	-6	6	-16	-46	-45	-42
2/24/04 18:30	2/23/04	BFLY	Bluefly Inc	DE	Retail	eCom	Catalog & Mail-Order Houses	Seiff E Kenneth	NY	DO	CB,CEO,D	S	-797	3.71	-215	-58	155	D	110	369	250	-31	-10	-13	-12	-9	1	-3	-8	-48	-50	-66
2/24/04 18:29	2/20/04	BFLY	Bluefly Inc	DE	Retail	eCom	Catalog & Mail-Order Houses	Seiff E Kenneth	NY	DO	CB,CEO,D	S	-544	4.02	-135	-27	370	D	110	369	250	-31	-10	-13	-12	-9	1	-3	-8	-48	-50	-66

D	Derivative transaction in filing (usually option exercise)
M	Multiple transactions in filing; earliest reported transaction date and weighted average transaction price
A	Amended filing
E	Error detected in filing

S - Sale	Sale of securities on an exchange or to another person
S - Sale+OE	Sale of securities on an exchange or to another person (after option exercise)
F - Tax	Payment of exercise price or tax liability using portion of securities received from the company
P - Purchase	Purchase of securities on an exchange or from another person

TC

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