PRPL - Purple Innovation, Inc. - Insider Stock Trading

Filing Date	T Date	Ticker	Sector	Ind	Industry	Owner	oSt	Rel	Title	T	TVal	Price	Qty	oc	Own	H
10/25/24 16:00	10/25/24	PRPL	Hshld	Furn	Household Furniture	Roddy Jack	UT	O	Chief Pe	M.d	0	0.00	2	5	47	D
6/28/24 18:14	6/26/24	PRPL	Hshld	Furn	Household Furniture	Demartini Robert	UT	DO	CEO	P.m	204	1.02	200	43	664	D
6/7/24 07:58	6/6/24	PRPL	Hshld	Furn	Household Furniture	Haynor Eric Scott	UT	O	COO	M.d	0	0.00	13	8	178	D
5/14/24 16:00	5/12/24	PRPL	Hshld	Furn	Household Furniture	Hutchings Jeffrey Layne	UT	O	Chief In	M.d	0	0.00	10	47	31	D
3/26/24 08:00	3/22/24	PRPL	Hshld	Furn	Household Furniture	Ulrich George Turner	UT	O	Principa	P	6	1.52	4	31	17	D
3/26/24 08:00	3/25/24	PRPL	Hshld	Furn	Household Furniture	Demartini Robert	UT	DO	CEO	M.d	0	0.00	167	56	464	D
3/19/24 16:02	3/15/24	PRPL	Hshld	Furn	Household Furniture	Ulrich George Turner	UT	O	Principa	M.d	0	0.00	11	658	13	D
3/19/24 16:01	3/15/24	PRPL	Hshld	Furn	Household Furniture	Roddy Jack	UT	O	Chief Pe	M.d	0	0.00	22	99	45	D
3/19/24 16:01	3/15/24	PRPL	Hshld	Furn	Household Furniture	Krausz Keira	UT	O	CMO	M.d	0	0.00	12		7	D
3/19/24 16:00	3/15/24	PRPL	Hshld	Furn	Household Furniture	Kerby Jeffery Scott	UT	O	Chief of	M.d	0	0.00	9	25	45	D
3/19/24 08:00	3/15/24	PRPL	Hshld	Furn	Household Furniture	Haynor Eric Scott	UT	O	COO	M.d	0	0.00	14	9	165	D
3/19/24 08:00	3/15/24	PRPL	Hshld	Furn	Household Furniture	Demartini Robert	UT	DO	CEO	M.d	0	0.00	57	24	297	D
3/19/24 08:00	3/15/24	PRPL	Hshld	Furn	Household Furniture	Hutchings Jeffrey Layne	UT	O	Chief In	M.d	0	0.00	11	114	21	D
10/27/23 08:05	10/25/23	PRPL	Hshld	Furn	Household Furniture	Roddy Jack	UT	O	Chief Pe	M.d	0	0.00	2	8	29	D
8/30/23 11:03	8/28/23	PRPL	Hshld	Furn	Household Furniture	Dicamillo Gary T	UT	D		P	22	2.22	10	7	158	D
6/7/23 13:08	6/6/23	PRPL	Hshld	Furn	Household Furniture	Haynor Eric Scott	UT	O	COO	M.d	0	0.00	13	9	151	D
6/6/23 16:10	6/2/23	PRPL	Hshld	Furn	Household Furniture	McGarvey Casey Kale	UT	O	GC	P	64	2.85	22	26	108	D
5/30/23 17:44	5/26/23	PRPL	Hshld	Furn	Household Furniture	Kerby Jeffery Scott	UT	O	Chief of	P	56	3.45	16	71	39	D
5/17/23 08:02	5/15/23	PRPL	Hshld	Furn	Household Furniture	Demartini Robert	UT	O	CEO	P	149	2.97	50	26	240	D
5/16/23 20:35	5/16/23	PRPL	Hshld	Furn	Household Furniture	Darling Seth Lane	UT	D		P	51	3.03	17	New	17	D
5/15/23 17:10	5/15/23	PRPL	Hshld	Furn	Household Furniture	Pate R Carter	UT	D		P	50	2.95	17	New	17	D
5/15/23 11:44	5/15/23	PRPL	Hshld	Furn	Household Furniture	Hutchings Jeffrey Layne	UT	O	Chief In	M.d	0	0.00	10	New	10	D
3/27/23 16:02	3/25/23	PRPL	Hshld	Furn	Household Furniture	Demartini Robert	UT	DO	CEO	M.d	0	0.00	167	700	190	D
3/27/23 16:01	3/23/23	PRPL	Hshld	Furn	Household Furniture	Haynor Eric Scott	UT	O	COO	P	381	2.75	139	New	139	D
3/27/23 16:00	3/23/23	PRPL	Hshld	Furn	Household Furniture	Kerby Jeffery Scott	UT	O	Chief of	P	64	2.77	23	New	23	D
3/16/23 19:54	3/15/23	PRPL	Hshld	Furn	Household Furniture	McGarvey Casey Kale	UT	O	GC	M.d	0	0.00	7	9	86	D
3/16/23 17:48	3/15/23	PRPL	Hshld	Furn	Household Furniture	Ulrich George Turner	UT	O	Principa	M.d	0	0.00	5	774	6	D
3/16/23 17:47	3/15/23	PRPL	Hshld	Furn	Household Furniture	Roddy Jack	UT	O	Chief Pe	M.d	0	0.00	11	66	27	D
2/14/23 08:31	2/13/23	PRPL	Hshld	Furn	Household Furniture	Coliseum Capital Management, LLC	CT	DT		P	26,821	4.50	5,960	15	46,814	I
10/27/22 19:00	10/25/22	PRPL	Hshld	Furn	Household Furniture	Roddy Jack	UT	O	Chief Pe	M.d	0	0.00	2	16	16	D
10/3/22 17:29	10/1/22	PRPL	Hshld	Furn	Household Furniture	Varni Patrice Ann	UT	O	CMO	M.d	0	0.00	0	9	3	D
9/20/22 16:19	9/16/22	PRPL	Hshld	Furn	Household Furniture	McGarvey Casey Kale	UT	O	GC	P	86	2.85	30	62	79	D
9/9/22 16:01	9/7/22	PRPL	Hshld	Furn	Household Furniture	Dicamillo Gary T	UT	D		P	27	2.66	10	10	113	D
9/9/22 16:00	9/6/22	PRPL	Hshld	Furn	Household Furniture	Roddy Jack	UT	O	Chief Pe	P	5	2.74	2	17	14	D
9/2/22 16:01	9/1/22	PRPL	Hshld	Furn	Household Furniture	Varni Patrice Ann	UT	O	CMO	M.d	0	0.00	0	10	3	D
8/2/22 13:00	8/1/22	PRPL	Hshld	Furn	Household Furniture	Varni Patrice Ann	UT	O	CMO	M.d	0	0.00	0	11	3	D
7/5/22 06:26	7/1/22	PRPL	Hshld	Furn	Household Furniture	Varni Patrice Ann	UT	O	CMO	M.d	0	0.00	0	12	3	D
6/1/22 21:30	5/28/22	PRPL	Hshld	Furn	Household Furniture	Varni Patrice Ann	UT	O	CMO	M.dm	0	0.00	3		2	D
5/26/22 16:55	5/24/22	PRPL	Hshld	Furn	Household Furniture	Roddy Jack	UT	O	Chief Pe	P	13	4.45	3	33	12	D
5/26/22 16:47	5/24/22	PRPL	Hshld	Furn	Household Furniture	Coliseum Capital Management, LLC	CT	DT		P.m	7,813	4.66	1,677	2	80,992	I
5/24/22 15:24	3/15/22	PRPL	Hshld	Furn	Household Furniture	Ulrich George Turner	UT	O	Principa	M.d	0	0.00	1	New	1	D
5/20/22 20:23	5/19/22	PRPL	Hshld	Furn	Household Furniture	Coliseum Capital Management, LLC	CT	DT		P.m	3,775	4.85	778	1	77,905	I
5/19/22 16:50	5/17/22	PRPL	Hshld	Furn	Household Furniture	Roddy Jack	UT	O	Chief Pe	P	29	4.85	6	200	9	D
5/19/22 15:56	3/31/22	PRPL	Hshld	Furn	Household Furniture	Anthos Pano	UT	D		P.a	20	6.01	3	38	12	D
5/19/22 15:55	11/23/20	PRPL	Hshld	Furn	Household Furniture	Anthos Pano	UT	D		S.am	-257	28.51	-9	-27	24	D
5/18/22 20:01	5/16/22	PRPL	Hshld	Furn	Household Furniture	Coliseum Capital Management, LLC	CT	DT		P.m	15,633	4.66	3,355	5	75,510	I
5/16/22 19:05	5/13/22	PRPL	Hshld	Furn	Household Furniture	Roddy Jack	UT	O	Chief Pe	P	13	4.40	3	New	3	D
5/16/22 16:22	5/12/22	PRPL	Hshld	Furn	Household Furniture	Coliseum Capital Management, LLC	CT	DT		P.m	16,000	3.90	4,099	6	69,633	I
4/5/22 16:02	4/3/22	PRPL	Hshld	Furn	Household Furniture	Demartini Robert	UT	DO	CEO	M.d	0	0.00	8	50	24	D
4/4/22 16:00	3/31/22	PRPL	Hshld	Furn	Household Furniture	Anthos Pano	UT	D		P	20	6.01	3	12	30	D
3/31/22 16:59	3/30/22	PRPL	Hshld	Furn	Household Furniture	Coliseum Capital Management, LLC	CT	DT		P	4,206	6.47	650	2	30,928	I
3/17/22 16:00	3/15/22	PRPL	Hshld	Furn	Household Furniture	McGarvey Casey Kale	UT	O	GC	M.d	0	0.00	1	2	49	D
3/17/22 16:00	3/15/22	PRPL	Hshld	Furn	Household Furniture	Legg John A.	UT	O	COO	M.d	0	0.00	1	39	4	D
3/17/22 16:00	3/15/22	PRPL	Hshld	Furn	Household Furniture	White Verdi Ray III	UT	O	Chief Re	M.d	0	0.00	1		1	D
3/9/22 16:00	3/7/22	PRPL	Hshld	Furn	Household Furniture	Zepf Paul J	UT	D		P	67	6.67	10	16	73	D
3/8/22 16:00	3/4/22	PRPL	Hshld	Furn	Household Furniture	Kiedaisch Gary Alan	UT	D		P	208	6.94	30	62	78	D
3/7/22 18:39	3/3/22	PRPL	Hshld	Furn	Household Furniture	Coliseum Capital Management, LLC	CT	DT		P.m	46,657	7.21	6,473	18	41,881	I
3/7/22 16:00	3/3/22	PRPL	Hshld	Furn	Household Furniture	Demartini Robert	UT	DO	CEO	M.d	0	0.00	8	100	16	D
3/7/22 16:00	3/3/22	PRPL	Hshld	Furn	Household Furniture	Zier Dawn M.	VA	D		P	139	6.95	20	450	24	D
2/4/22 16:00	2/3/22	PRPL	Hshld	Furn	Household Furniture	Demartini Robert	UT	DO	Acting C	M.d	0	0.00	8	New	8	D
1/4/22 16:28	12/31/21	PRPL	Hshld	Furn	Household Furniture	Coliseum Capital Management, LLC	CT	DT		P	4,108	13.25	310	2	16,805	I
12/29/21 16:51	12/28/21	PRPL	Hshld	Furn	Household Furniture	Coliseum Capital Management, LLC	CT	DT		P	1,622	13.52	120	1	16,495	I
12/28/21 16:23	12/23/21	PRPL	Hshld	Furn	Household Furniture	Coliseum Capital Management, LLC	CT	DT		P.m	8,155	13.72	594	2	32,595	I
12/20/21 21:07	12/16/21	PRPL	Hshld	Furn	Household Furniture	Coliseum Capital Management, LLC	CT	DT		P.m	85,150	11.29	7,542	41	25,896	I
12/20/21 16:00	12/16/21	PRPL	Hshld	Furn	Household Furniture	McGarvey Casey Kale	UT	O	GC	P	500	10.48	48	New	48	D
6/15/21 12:57	6/7/21	PRPL	Hshld	Furn	Household Furniture	Anthos Pano	NY	D		S.m	-501	29.05	-17	-66	9	D
5/25/21 20:19	5/25/21	PRPL	Hshld	Furn	Household Furniture	Anthos Pano	NY	D		M.d	16	11.50	1	6	26	D
5/25/21 16:16	5/21/21	PRPL	Hshld	Furn	Household Furniture	Coliseum Capital Management, LLC	CT	DT		S	-219,264	30.00	-7,309	-31	16,475	I
4/1/21 16:13	3/31/21	PRPL	Hshld	Furn	Household Furniture	Kiedaisch Gary Alan	NH	D		P	150	29.96	5	12	45	D
3/9/21 16:15	3/5/21	PRPL	Hshld	Furn	Household Furniture	Coliseum Capital Management, LLC	CT	DT		M.d	33,249	11.50	2,891	10	31,966	I
1/26/21 17:58	1/25/21	PRPL	Hshld	Furn	Household Furniture	McGarvey Casey Kale	UT	O	GC	S.d	-2,229	40.53	-55	-100	0	D
12/1/20 18:09	11/23/20	PRPL	Hshld	Furn	Household Furniture	Anthos Pano	NY	D		S.m	-257	28.51	-9	-27	24	D
11/19/20 15:03	11/18/20	PRPL	Hshld	Furn	Household Furniture	Legg John A.	UT	O	COO	M.d	86	5.75	15		3	D
11/19/20 15:03	11/18/20	PRPL	Hshld	Furn	Household Furniture	Legg John A.	UT	O	COO	S.d	-452	30.14	-15	-83	3	D
11/19/20 09:19	11/17/20	PRPL	Hshld	Furn	Household Furniture	White Verdi Ray III	UT	O	Chief Re	M.d	67	6.65	10		0	D
11/19/20 09:19	11/17/20	PRPL	Hshld	Furn	Household Furniture	White Verdi Ray III	UT	O	Chief Re	S.d	-285	28.51	-10	-100	0	D
11/9/20 18:07	11/9/20	PRPL	Hshld	Furn	Household Furniture	Coliseum Capital Management, LLC	CT	DT		M.d	16,355	11.50	1,422	6	26,172	I
9/30/20 18:58	8/24/20	PRPL	Hshld	Furn	Household Furniture	White Verdi Ray III	UT	O	Chief Re	M.d	113	6.65	17		0	D
9/30/20 18:58	8/24/20	PRPL	Hshld	Furn	Household Furniture	White Verdi Ray III	UT	O	Chief Re	S.d	-354	20.85	-17	-100	0	D
9/30/20 18:58	9/22/20	PRPL	Hshld	Furn	Household Furniture	Legg John A.	UT	O	COO	M.dm	144	5.75	25		3	D
9/30/20 18:58	9/22/20	PRPL	Hshld	Furn	Household Furniture	Legg John A.	UT	O	COO	S.dm	-568	22.72	-25	-89	3	D
9/28/20 15:18	9/28/20	PRPL	Hshld	Furn	Household Furniture	Zepf Paul J	NY	D		S	-656	24.52	-27	-30	62	D
9/28/20 13:45	9/23/20	PRPL	Hshld	Furn	Household Furniture	Phillips Craig Lee	UT	O	CFO	M.adm	817	8.17	100		3	D
9/28/20 13:45	9/23/20	PRPL	Hshld	Furn	Household Furniture	Phillips Craig Lee	UT	O	CFO	S.adm	-2,394	23.94	-100	-97	3	D
9/25/20 16:24	9/23/20	PRPL	Hshld	Furn	Household Furniture	Phillips Craig Lee	UT	O	CFO	M.dm	817	8.17	100		3	D
9/25/20 16:24	9/23/20	PRPL	Hshld	Furn	Household Furniture	Phillips Craig Lee	UT	O	CFO	S.dm	-2,394	23.94	-100	-97	3	D
9/25/20 16:13	9/23/20	PRPL	Hshld	Furn	Household Furniture	Zepf Paul J	NY	D		S.m	-1,759	24.02	-73	-45	89	D
9/22/20 16:20	9/14/20	PRPL	Hshld	Furn	Household Furniture	Pearce Terry Vernon	UT	H	Former 1	S.a	-251,600	18.50	-13,600	-100	10	I
9/22/20 16:19	9/14/20	PRPL	Hshld	Furn	Household Furniture	Pearce Tony Marion	UT	H	Former 1	S.a	-251,600	18.50	-13,600	-100	10	I
9/17/20 16:09	9/15/20	PRPL	Hshld	Furn	Household Furniture	Zepf Paul J	NY	D		S.m	-3,569	24.32	-147	-48	162	D
9/17/20 06:09	9/14/20	PRPL	Hshld	Furn	Household Furniture	Pearce Tony Marion	UT	H	Former 1	S	-251,600	18.50	-13,600	-100	0	I
9/17/20 06:07	9/14/20	PRPL	Hshld	Furn	Household Furniture	Pearce Terry Vernon	UT	H	Former 1	S	-251,600	18.50	-13,600	-100	0	I
9/17/20 06:06	9/14/20	PRPL	Hshld	Furn	Household Furniture	Innohold, LLC	UT	H	Former 1	S	-251,600	18.50	-13,600	-100	0	D
8/24/20 16:03	8/20/20	PRPL	Hshld	Furn	Household Furniture	Innohold, LLC	UT	T		S.d	-63,639	20.20	-3,150	-19	13,600	D
8/24/20 16:03	8/20/20	PRPL	Hshld	Furn	Household Furniture	Pearce Terry Vernon	UT	T		S.d	-63,639	20.20	-3,150	-19	13,600	I
8/24/20 16:02	8/20/20	PRPL	Hshld	Furn	Household Furniture	Pearce Tony Marion	UT	T		S.d	-63,639	20.20	-3,150	-19	13,600	I
6/23/20 16:12	5/19/20	PRPL	Hshld	Furn	Household Furniture	Pearce Tony Marion	UT	DOT	Co-Dir o	S.dm	-130,282	10.50	-12,408	-100	0	I
6/23/20 16:10	5/19/20	PRPL	Hshld	Furn	Household Furniture	Pearce Terry Vernon	UT	DOT	Co-Dir o	S.dm	-130,282	10.50	-12,408	-100	0	I
6/23/20 16:09	5/19/20	PRPL	Hshld	Furn	Household Furniture	Innohold, LLC	UT	T		S.dm	-130,282	10.50	-12,408	-100	0	D
6/18/20 17:32	6/16/20	PRPL	Hshld	Furn	Household Furniture	McGarvey Casey Kale	UT	O	GC	S.d	-5,100	17.00	-300	-100	0	D
3/31/20 18:12	3/13/20	PRPL	Hshld	Furn	Household Furniture	Megibow Joseph B	UT	DO	CEO	P.a	30	8.55	4	4	104	D
3/31/20 18:11	3/13/20	PRPL	Hshld	Furn	Household Furniture	Phillips Craig Lee	UT	O	CFO	P.a	24	8.10	3	New	3	D
3/31/20 18:10	3/13/20	PRPL	Hshld	Furn	Household Furniture	Kiedaisch Gary Alan	NH	D		P.a	159	7.94	20	127	36	D
12/19/19 16:02	12/17/19	PRPL	Hshld	Furn	Household Furniture	Pearce Tony Marion	UT	DOT	Co-Dir o	S.d	-10,500	7.00	-1,500	-100	0	I
12/19/19 16:02	12/17/19	PRPL	Hshld	Furn	Household Furniture	Pearce Terry Vernon	UT	DOT	Co-Dir o	S.d	-10,500	7.00	-1,500	-100	0	I
12/19/19 16:01	12/17/19	PRPL	Hshld	Furn	Household Furniture	Innohold, LLC	UT	T		S.d	-10,500	7.00	-1,500	-100	0	D
11/21/19 14:56	11/19/19	PRPL	Hshld	Furn	Household Furniture	Pearce Tony Marion	UT	DOT	Co-Dir o	S.d	-61,432	7.00	-8,776	-100	0	M
11/21/19 14:54	11/19/19	PRPL	Hshld	Furn	Household Furniture	Pearce Terry Vernon	UT	DOT	Co-Dir o	S.d	-61,432	7.00	-8,776	-100	0	M
11/21/19 14:52	11/19/19	PRPL	Hshld	Furn	Household Furniture	Innohold, LLC	UT	T		S.d	-52,865	7.00	-7,552	-100	0	D
9/9/19 16:55	9/5/19	PRPL	Hshld	Furn	Household Furniture	Coliseum Capital Management, LLC	CT	DT		P.m	246	8.22	30	0	12,450	I
8/30/19 18:28	8/28/19	PRPL	Hshld	Furn	Household Furniture	Coliseum Capital Management, LLC	CT	DT		P.m	1,060	8.02	132	1	12,361	I
8/27/19 19:52	8/23/19	PRPL	Hshld	Furn	Household Furniture	Coliseum Capital Management, LLC	CT	DT		P.m	751	7.67	98	1	12,055	I
8/22/19 16:03	8/20/19	PRPL	Hshld	Furn	Household Furniture	Legg John A.	UT	O	COO	P	25	8.36	3	New	3	D
5/16/19 20:38	5/14/19	PRPL	Hshld	Furn	Household Furniture	Megibow Joseph B	UT	O	CEO	P.m	151	6.67	23	83	50	D
5/14/19 10:59	5/10/19	PRPL	Hshld	Furn	Household Furniture	Megibow Joseph B	UT	O	CEO	P.m	48	6.64	7	36	27	D
7/11/18 10:37	3/13/18	PRPL	Hshld	Furn	Household Furniture	Greenhaven Road Investment Management, L.P.	CT	T		S.dm	-3,159	7.86	-402	-100	0	I
7/11/18 10:37	5/16/18	PRPL	Hshld	Furn	Household Furniture	Greenhaven Road Investment Management, L.P.	CT	T		P.d	30	7.42	4		0	I
7/11/18 10:33	2/5/18	PRPL	Hshld	Furn	Household Furniture	Greenhaven Road Investment Management, L.P.	CT	T		S.dm	-4,118	10.93	-377	-49	398	I
7/11/18 10:33	2/5/18	PRPL	Hshld	Furn	Household Furniture	Greenhaven Road Investment Management, L.P.	CT	T		P.dm	5	10.78	0	0	398	I
6/12/18 17:40	6/8/18	PRPL	Hshld	Furn	Household Furniture	Coliseum Capital Management, LLC	CT	DT		P	2,206	7.65	288	5	5,959	I
6/1/18 19:13	5/31/18	PRPL	Hshld	Furn	Household Furniture	Coliseum Capital Management, LLC	CT	DT		P.d	403	7.85	51	1	5,670	I
5/22/18 21:31	5/18/18	PRPL	Hshld	Furn	Household Furniture	Coliseum Capital Management, LLC	CT	DT		P.d	2,033	6.40	318	3	11,230	I

D	Derivative transaction in filing (usually option exercise)
M	Multiple transactions in filing; earliest reported transaction date and weighted average transaction price
A	Amended filing
E	Error detected in filing

S - Sale	Sale of securities on an exchange or to another person
S - Sale+OE	Sale of securities on an exchange or to another person (after option exercise)
F - Tax	Payment of exercise price or tax liability using portion of securities received from the company
P - Purchase	Purchase of securities on an exchange or from another person

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