VITC - Vitacost.Com, Inc. - Insider Stock Trading

TC	Stat	Stk	Ins	Fil	+d	+w	+m	+q	+h	+y	avg
P	%ret	1	3	14	1	7	15	27	35	-3	14
P	%wins				79	79	93	100	100	0	75
S	%ret	1	1	2	2	5	-28	-25	-48	-53	-25
S	%wins				50	0	100	100	100	100	75

Filing Date	T Date	Ticker	Sector	Ind	Industry	Owner	oSt	Rel	Title	T	TVal	Price	L	Qty	oc	Own	H	r2y	r1y	r6m	r3m	r6w	r3w	r7d	r3d	f1d	f1w	f1m	f3m	f6m	f1y
8/18/14 16:23	8/18/14	VITC	Retail	eCom	Catalog & Mail-Order Houses	Kroger Co	OH	T		P	275,427	8.00	0	34,428		1	I
12/19/13 10:22	12/17/13	VITC	Retail	eCom	Catalog & Mail-Order Houses	Trapp Robert G.	FL	D		M.d	0	0.00	0	4	1	769	D
11/16/11 10:32	11/14/11	VITC	Retail	eCom	Catalog & Mail-Order Houses	Horowitz Jeffrey	FL	DO	CEO	P.m	72	6.31	1	11	1	804	D	-18	0	14	34	29	11	7	7	0	-2	-2	8
11/14/11 11:33	11/9/11	VITC	Retail	eCom	Catalog & Mail-Order Houses	Horowitz Jeffrey	FL	DO	CEO	P.m	324	6.10	1	53	7	793	D	-21	-4	9	31	33	4	2	2	1	6	4	13
11/9/11 11:16	11/7/11	VITC	Retail	eCom	Catalog & Mail-Order Houses	Horowitz Jeffrey	FL	DO	CEO	P.m	216	6.10	0	35	5	740	D	-29	-3	7	22	22	10	-1	-1	-2	7	6	14
11/1/11 14:41	10/12/11	VITC	Retail	eCom	Catalog & Mail-Order Houses	Horowitz Jeffrey	FL	DO	CEO	P.m	213	5.37	0	40	6	679	D	-38	2	8	16	29	18	8	4	-1	-1	7	5
10/18/11 10:32	10/14/11	VITC	Retail	eCom	Catalog & Mail-Order Houses	Horowitz Jeffrey	FL	DO	CEO	P	23	5.52	0	4	1	704	D	-50	-15	-6	-4	20	7	5	2	5	12	22	22
10/12/11 16:07	10/10/11	VITC	Retail	eCom	Catalog & Mail-Order Houses	Horowitz Jeffrey	FL	DO	CEO	P.m	212	5.30	0	40	7	639	D	-52	-17	-8	-5	13	5	10	3	0	7	14	23
10/11/11 06:12	10/6/11	VITC	Retail	eCom	Catalog & Mail-Order Houses	Horowitz Jeffrey	FL	DO	CEO	P.m	82	5.09	0	16	3	599	D	-52	-14	-10	-3	10	8	6	2	1	4	18	25
9/23/11 14:18	9/21/11	VITC	Retail	eCom	Catalog & Mail-Order Houses	Horowitz Jeffrey	FL	DT		P.m	83	4.92	0	17	3	583	D		-21	-14	8	1	8	11	4	2	-1	18	32
9/21/11 12:27	9/19/11	VITC	Retail	eCom	Catalog & Mail-Order Houses	Horowitz Jeffrey	FL	DO	CEO	P.m	134	4.79	0	28	5	566	D		-22	-16	27	-8	3	10	6	4	5	17	31
9/19/11 09:57	9/15/11	VITC	Retail	eCom	Catalog & Mail-Order Houses	Horowitz Jeffrey	FL	DO	CEO	P.m	136	4.54	0	30	6	518	D		-28	-22	-22	-14	-2	-1	1	5	12	20	44
9/15/11 16:05	9/14/11	VITC	Retail	eCom	Catalog & Mail-Order Houses	Horowitz Jeffrey	FL	DO	CEO	P	59	4.39	0	14	3	488	D		-35	-23	-23	-18	-3	-1	2	-1	11	18	45
9/15/11 06:56	9/12/11	VITC	Retail	eCom	Catalog & Mail-Order Houses	Horowitz Jeffrey	FL	DO	CEO	P.dm	50	4.32	0	12	2	474	D		-35	-23	-23	-18	-3	-1	2	2	13	20	47
6/28/11 17:50	6/24/11	VITC	Retail	eCom	Catalog & Mail-Order Houses	Freshford Capital Management, LLC	NY	T		P.m	615	4.63	2	133	4	3,182	I		-52	-19	-19	-19	-19	-19	12	1	6	12	5	36
3/31/10 17:18	3/16/10	VITC	Retail	eCom	Catalog & Mail-Order Houses	Pabst Lawrence	FL	D		S.ad	-312	11.99	3	-26	-4	664	D			4	20	13	10	-2	-2	5	6	-27	-24	-47	-52
3/31/10 17:18	3/16/10	VITC	Retail	eCom	Catalog & Mail-Order Houses	Pabst Lawrence	FL	D		M.ad	4	0.1560	3	26	4	664	D			4	20	13	10	-2	-2	5	6	-27	-24	-47	-52
3/31/10 12:26	3/16/10	VITC	Retail	eCom	Catalog & Mail-Order Houses	Pabst Lawrence	FL	D		S.d	-312	11.99	3	-26	-4	664	D			4	20	13	10	-2	-2	-2	4	-29	-26	-49	-54
3/31/10 12:26	3/16/10	VITC	Retail	eCom	Catalog & Mail-Order Houses	Pabst Lawrence	FL	D		M.d	4	0.1560	3	26	4	664	D			4	20	13	10	-2	-2	-2	4	-29	-26	-49	-54
11/23/09 15:55	11/20/09	VITC	Retail	eCom	Catalog & Mail-Order Houses	Ilfeld David N	FL	D		P	256	7.30	2	35	1	2,714	D					-34	-31	-15	-9	3	12	40	58	33	-3
9/24/09 19:14	9/24/09	VITC	Retail	Grocer	Food Stores	Smith Richard P	FL	O	CFO	S.d	-646	12.00	0	-54	-100	0
9/24/09 19:14	9/23/09	VITC	Retail	Grocer	Food Stores	Smith Richard P	FL	O	CFO	M.d	0	0.00	0	54		0
9/24/09 19:13	9/24/09	VITC	Retail	Grocer	Food Stores	Trapp Robert G.	FL	D		S	-1,586	12.00	0	-132	-15	726
9/24/09 19:13	9/24/09	VITC	Retail	Grocer	Food Stores	Pabst Lawrence	FL	D		S	-1,545	12.00	0	-129	-16	664	O
9/24/09 19:13	9/24/09	VITC	Retail	Grocer	Food Stores	Lambert Sonya	FL	O	VP Marke	S.d	-410	12.00	0	-34	-100	0
9/24/09 19:13	9/23/09	VITC	Retail	Grocer	Food Stores	Lambert Sonya	FL	O	VP Marke	M.d	0	0.00	0	34		0
9/24/09 19:13	9/24/09	VITC	Retail	Grocer	Food Stores	Kerker IRA	FL	DO	CEO	S.d	-1,078	12.00	0	-90	-100	0
9/24/09 19:13	9/23/09	VITC	Retail	Grocer	Food Stores	Kerker IRA	FL	DO	CEO	M.d	0	0.00	0	26		0
9/24/09 19:12	9/24/09	VITC	Retail	Grocer	Food Stores	Josephs Allen	FL	D		S	-5,502	12.00	0	-458	-100	0	O
9/24/09 19:12	9/24/09	VITC	Retail	Grocer	Food Stores	Gorsek Wayne	FL	T		S	-28,200	12.00	0	-2,350	-33	4,788

D	Derivative transaction in filing (usually option exercise)
M	Multiple transactions in filing; earliest reported transaction date and weighted average transaction price
A	Amended filing
E	Error detected in filing

S - Sale	Sale of securities on an exchange or to another person
S - Sale+OE	Sale of securities on an exchange or to another person (after option exercise)
F - Tax	Payment of exercise price or tax liability using portion of securities received from the company
P - Purchase	Purchase of securities on an exchange or from another person

TC

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